Meat Scandal Sees McDonald’s Sales Drop 7.2% in Emerging Markets (SCMP)

The rotten meat scandal at a Shanghai factory owned by Shanghai Husi Food, whose parent is the US-based OSI Group, has hit customer McDonald’s bottom line, with sales in the Asia Pacific, Middle East and Africa dropping 7.2% last month. The company said in its monthly sales report the steep decline was caused by the impact of food-quality and safety issues at a food supplier in China and it should be noted that China and Japan accounted for 10% of annual global sales.

Sales in Africa, Asia and the Middle East had increased 1.1% for the second quarter of this year – which had prompted bullish assessments by McDonald’s executives of its growth prospects in emerging markets such as China.

To read the whole article, Meat scandal sees McDonald’s sales drop 7.2 per cent in emerging markets, go to the website of the South China Morning Post. In addition, see: Where does the truth lie in McDonald’s ‘lack of clarity’ ? and Statements from the OSI Group Regarding Shanghai Husi.

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