Allocation and Share of Retail Investors in Emerging Market Funds (EM Equity)

Emerging Market Equity recently tweeted two great emerging market retail investor graphics. The chart on the left shows that since 2009, retail investors have bought nearly three times more emerging market bond funds than equity funds while the chart on the right shows that since the global financial crisis, the average allocation in emerging market equity funds is around 14% and this allocation has fallen to almost 10% this year:

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