Posted June 8, 2014 6:11 pm by Comments

Umeng, a Beijing-based mobile analytics firm, has just released a report comparing smartphone usage in China’s first, second and third-tier cities that should be read by anyone invested in or interested in the mobile space.

To begin with, Umeng counts China’s first-tier cities as Beijing, Shanghai, Guangzhou, and Shenzhen while second tier cities would be Tianjin, Chongqing, Nanjing, Hangzhou, Chengdu, Wuhan, Xi’an, Qingdao, Shenyang, Dalian, Xiamen, Wuxi, Jinan, Changsha and Fuzhou. Everywhere else is “third-tier and below:”

Emerging Market Skeptic - Chinese 1st, 2nd and 3rd Tier Cities

Among the important findings was that 58% of China’s 780 million active devices are in third-tier cities and below with both Apple and Android usage growing in these cities:

Emerging Market Skeptic - iOS devices in 3rd tier Chinese cities

However, Samsung still grabs the biggest market share in all Chinese cities although domestic Chinese mobile brands make a strong showing:

Emerging Market Skeptic - Mobile Phones in Chinese 3rd Tier Cities

Emerging Market Skeptic - Distribution of Android Brands in China

In addition, the iPad mini and the iPhone 5s are the most popular iPad and iPhone devices in China:

Emerging Market Skeptic - iPad mini and iPhone 5s are the most popular Apple Devices in China

Finally, the ratio of jailbroken iOS phones had reached an all time low of 12.7% in December 2013, but that number climbed to 14.2% as of March 2014:

Emerging Market Skeptic - Percentage of Jailbroken iOS devices in China

To read a good summary along with a slideshow of the report, Umeng: 58% of China’s active smart devices are distributed in third-tier cities and below, go to the website of Tech in Asia. The full report can be viewed here (Note: You will need to use Google Chrome to translate the page).

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