Umeng, a Beijing-based mobile analytics firm, has just released a report comparing smartphone usage in China’s first, second and third-tier cities that should be read by anyone invested in or interested in the mobile space.
To begin with, Umeng counts China’s first-tier cities as Beijing, Shanghai, Guangzhou, and Shenzhen while second tier cities would be Tianjin, Chongqing, Nanjing, Hangzhou, Chengdu, Wuhan, Xi’an, Qingdao, Shenyang, Dalian, Xiamen, Wuxi, Jinan, Changsha and Fuzhou. Everywhere else is “third-tier and below:”
Among the important findings was that 58% of China’s 780 million active devices are in third-tier cities and below with both Apple and Android usage growing in these cities:
However, Samsung still grabs the biggest market share in all Chinese cities although domestic Chinese mobile brands make a strong showing:
In addition, the iPad mini and the iPhone 5s are the most popular iPad and iPhone devices in China:
Finally, the ratio of jailbroken iOS phones had reached an all time low of 12.7% in December 2013, but that number climbed to 14.2% as of March 2014:
To read a good summary along with a slideshow of the report, Umeng: 58% of China’s active smart devices are distributed in third-tier cities and below, go to the website of Tech in Asia. The full report can be viewed here (Note: You will need to use Google Chrome to translate the page).
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