Consumers in the U.S. and in other major developed economies have historically been a key source of global demand and an important driver of global growth. However, in the past decade, global growth has primarily been coming from consumers in the emerging markets and this trend is expected to continue for the foreseeable future. We are all familiar with the Chinese growth story and the increasing popularity of the emerging markets with investors but the question we will seek to answer in this paper is: whether the rise of the emerging market consumer is a sustainable investment theme and where do the specific opportunities lie? READ MORE
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