MINISO Group Holding (NYSE: MNSO): Asia’s Notorious Copycat Retailer

Lifestyle products retailer MINISO Group Holding (NYSE: MNSOcopied Japanese retail chains or brands UniqloMuji and Daiso – and have arguably done it better than the originals.


Rather than operate an independent network of franchisees, our seven-month investigation of Chinese corporate records and store level data indicates, in our opinion, that hundreds of stores are secretly owned and operated by MINISO executives or individuals closely connected to the chairman.


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MINISO Group Holding (NYSE: MNSO): Asia’s Notorious Copycat Retailer was also published on our Substack under Emerging Market Stock Pick Tear Sheets.

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