MINISO Group Holding (NYSE: MNSO): Asia’s Notorious Copycat Retailer

Lifestyle products retailer MINISO Group Holding (NYSE: MNSO) copied Japanese retail chains or brands Uniqlo, Muji and Daiso – and have arguably done it better than the originals.

OVERVIEW:

• They have successfully entered 100 countries and regions and opened more than 5,000 stores around the world, covering the core business districts of world-renowned cities such as New York, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul.Products
• However, short seller Blue Orca Capital (Blue Orca is Short MINISO Group Holding Limited (NYSE: MNSO) and Blue Orca’s Rebuttal on MINISO (NYSE: MNSO)) also alleged last year:

Rather than operate an independent network of franchisees, our seven-month investigation of Chinese corporate records and store level data indicates, in our opinion, that hundreds of stores are secretly owned and operated by MINISO executives or individuals closely connected to the chairman.

• The Notorious Copycat Brand That’s Taking Over Asia (Chris Garin) 12 Minutes
  • TIMESTAMPS:
    • 0:00 – Why Miniso is a controversial brand
    • 2:30 – The business model of Miniso
    • 6:05 – The advantage of Miniso over Muji and Uniqlo
    • 9:00 – The downside of being a copycat brand
    • 9:40 – Copycats copying Miniso
    • 10:15 – Mumuso, and blatant copies of other brands’ products
    • 11:00 – Miniso today

• P/E (Finviz): 34.03
• Dividend Yield (Finviz): 11.09%

1 YEAR CHART:

LONG TERM CHART:

ADDITIONAL RESOURCES:

• Website
• Investor Relations

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MINISO Group Holding (NYSE: MNSO): Asia’s Notorious Copycat Retailer was also published on our Substack under Emerging Market Stock Pick Tear Sheets.

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