Small But Mighty: Seizing Untapped Opportunities in Southeast Asia (Nielsen)

While the world appears to be in a deflationary environment, it is no secret that Asia Pacific is set to drive global fast-moving consumer goods (FMCG) growth. After all, approximately half of the world’s middle class population resides in Asia.

Much of the continent’s growth has been attributed to the booming economies of China and the Four Asian Dragons of Japan, Korea, Taiwan and Singapore. Looking ahead, however, it appears that Southeast Asia’s Tiger Cub Economies of Indonesia, Malaysia, the Philippines, Thailand and Vietnam are shaping up to become Asia’s next growth frontier. READ MORE

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