- Knowing Asian consumers.
- Adopting a mobile-first attitude as Asians comprise the world’s largest number of smartphone users with a survey conducted by digital research company Criteo showing that 39% of 1,100 respondents in India, Singapore, Australia, Taiwan, Vietnam and Indonesia primarily use smartphones for booking travel.
However and while Expedia has a larger market share in developed markets such as Japan, Malaysia and Singapore, rival Priceline Group (NASDAQ: PCLN) is winning in Indonesia, Vietnam, Thailand and the Philippines, according to Euromonitor International:
To read the whole article, Expedia plays the Asian card, go to the website of the Nikkei Asian Review.
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