Vietnam Emerges as Southeast Asia’s Next Fintech Battleground (Nikkei Asia)

Roughly 80% of commerce in Vietnam is done offline, but that is quickly changing thanks to red-hot competition between dozens of fintech startups vying to get their apps on the first page of millions of smartphones in the country.
Analysts predict that the next few months will be crucial in determining which e-wallets survive. Discounts alone will not be enough to win customer loyalty, especially as some of Southeast Asia’s biggest tech companies get in on the action. READ MORE (GOOGLE CACHE)

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