Almost two thirds of all Twitter users will soon be in emerging market countries or regions according to a lengthy analysis by eMarketer (“Emerging Markets Drive Twitter User Growth Worldwide”). Already the number of Twitter users in Asia-Pacific has eclipsed those in North America and Western Europe by a wide margin – accounting for 32.8% of all worldwide users this year verses 23.7% for North America. By 2018, Asia-Pacific will more than double North America’s share when it hits the 40% mark (Note: Twitter is effectively banned in China where local clones of the site owned by Chinese companies like SINA Corp (NASDAQ: SINA) and Tencent Holdings Ltd (OTCMKTS: TCTZD) are used):
Of course, not every country in the Asia Pacific region, the Middle East etc are officially or technically classified as “emerging markets” or “developing countries.” Nevertheless, its big emerging markets like Indonesia, India and Russia that will see the biggest user growth figures according to eMarketer:
To read the whole article, Emerging Markets Drive Twitter User Growth Worldwide, go to the website of eMarketer.
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