Facebook Acquires Pryte for App Data Plans in Emerging Markets (ArcticStartup)

Facebook has now acquired its second Finnish company in the past few months and this time its Pryte, a Helsinki-based tech company that allows single-click buying of mobile data on a per-app basis. By doing so, telecoms in emerging markets can just provide the exact amount of data for the apps that users want, rather than bundling data in bulk. The acquisition was made for an undisclosed sum with the following note being posted on the Pryte website:

Today, we are delighted to announce that our team will be joining Facebook. Since we launched Pryte we have worked to reimagine the way mobile data works in an app-driven world, by enabling partnerships between app and content providers, and mobile operators.

Now, we’re joining Facebook, whose mission to connect the world by partnering with operators to bring people online in a profitable way aligns closely with our team’s goals. We are excited to get started, and make an even greater impact by advancing the work we are doing in collaboration with Facebook’s great team working to further Internet.org’s goal of making affordable internet access available to everyone in the world.

We want to express appreciation to our investors, who believed in us and in our vision from the early days. Thank you to everyone who has joined us on this journey.

– Pryte team

To read the whole article, Facebook buys Finland’s Pryte, go to the website of ArcticStartup.

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